I suspect that most Africans who were being sold into slavery and sent to the New World realized almost immediately that they were being traded as products. This is a radical difference from what we see with social media.
Too few users of social media realize that they and their every action on social media are products and that they are being encouraged to perform (and are indeed performing) for the benefit of the owners of big data empires. And people who contend that what they get on their side of their Faustian contract with social media companies is worth it either don’t value themselves sufficiently as individuals possessing agency or simply can’t look beyond the Share button to see the ultimate result of mass submission to social media companies.
Billions of bad deals have been made with social media companies, and the price to be paid is phenomenal and is being paid every day, both individually and collectively.